Extraordinary product photos, guest checkout, amazing user experience, top-notch loading speed – all these are fine. But what is the most prominent aspect for an ecommerce website development?
Wondering why? Simple. People want to spend their bucks on the companies they can trust. And given the rising numbers of fraud cases and hackings are concerned, people have every reason not to enter their financial details in an unsecured website. In fact, various authoritative sources are constantly advising them not to do so.
As you can well understand, to earn people’s trust and drive business growth, you must have a secured ecommerce website.
Ecommerce Website Development – How to Make it Secured
1. SSL Certificate
When the retailer or the customers send any data or information over the internet, it gets channelized through multiple computers before reaching to the destination server. So there’s a high risk of data-stealing at any point during this chain.
The SSL (Secure Sockets Layer) certificate ensures that the information transacted between the customer and the retailer over the internet is encrypted and secured. It basically makes all the sensitive information such as credit/debit card info, usernames, and passwords unreadable for everyone except the destination server.
According to the ecommerce website design company professionals, other than ensuring security, the SSL certificate also develops trust among the site visitors. It verifies the site’s credentials and certifies that the company is not a fraud.
2. Use HTTPS
HTTPS or the Hypertext Transfer Protocol with Secure Sockets Layer is a protocol to transfer data across the web. Remember, HTTPS, and not HTTP, should be used on all the web pages where data is created. Because, with HTTP, the information is not encrypted and only sent as a plain text. That means anyone can intercept it and check the information.
However, remember that including an HTTPS may slow down your page loading speed and hurt the users. So, what’s the way out? Simple. Contact a professional ecommerce website development that can suggest you which pages need to have HTTPS, how to enhance page loading speed despite using HTTPS, and so on.
3. Use a Firewall
A firewall is a software or hardware system that works as a gateway or wall between two or even more networks. It permits authorized traffic and blocks the unauthorized or potentially malicious ones from accessing a system or network.
It protects what is inside of a network from the outside And by outside, we mean, other networks or threats like DDoS (Distributed Denial of Service) and backdoor attacks. In case of a DDoS attack, the hackers try to block legitimate users from accessing services or information by flooding the network with multiple requests. These overwhelm the bandwidth of the targeted system and prevent legit requests from entering through.
Since an ecommerce website has a lot of inbound traffic, it sure needs a firewall to protect the site against any malicious entry. Engage an ecommerce website design services for installing a firewall on your site.
For your information, there are various kinds of firewalls but two most effective ones for the online retailers are proxy firewalls and application gateways. Both of these work as intermediary programmes between two or more networks. This means incoming traffic will have no direct connectivity to the retailer’s network.
Remember, security is the key to enhance user experience. A secured ecommerce website design evokes a positive impression in the users’ mind and they can confidently browse your site. Naturally, it reduces bounce rate and increases the conversion rate. So, it’s better not to neglect this in any way.
Hope you have found our article useful. Comment below and share your thoughts.